Tech December 28, 2024
Why Digital Gold is the New Shagun
Rohan Kumar
5 min read
The Evolution of Gifting
Gold has always been the ultimate standard of wealth and blessing in Indian weddings. But carrying physical gold coins or jewelry comes with risks of theft, purity concerns, and storage issues.
The Digital Shift
Digital Gold offers the same purity (24K) and value appreciation without the physical hassles.
- Safety: Stored in secure vaults.
- Divisibility: You can gift exactly ₹501 worth of gold.
- Liquidity: The receiver can sell it instantly or convert it to physical jewelry later.
How Nyota Facilitates This
With Nyota, we are building features to allow direct Digital Gold gifting. Imagine sending a blessing that grows in value over time, right from your phone to theirs. It’s the perfect blend of Lakshmi (Wealth) and Saraswati (Wisdom/Tech).
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