Bridging the Gap Between Tradition and Technology
At Nyota, we believe traditions shouldn't be left in the past. We are digitizing Shagun to make gifting seamless, secure, and meaningful for the modern generation.
Our Journey
From a simple idea to a global platform.
Inception
2025The idea of digital Shagun was born during a lockdown wedding, where physical envelopes were impossible to exchange.
First Prototype
2025We built the MVP focused on security and ease of use, testing with a small group of early adopters.
Beta Launch
2025Nyota opened its doors to the public, simplifying gifting for thousands of users across the country.
Going Global
2026Expanding our horizons to support cross-border Shagun, connecting families no matter the distance.
Our Core Values
We are built on a foundation of trust, culture, and innovation.
Respect for Culture
We honor traditions. Every feature we build is deeply rooted in respect for customs and the emotional value of gifting.
Innovation First
We use best-in-class technology to solve age-old logistical problems, making the old ways work for the new world.
Trust & Security
Your Shagun is sacred. We ensure it is safe, secure, and transferred instantly without any hidden fees or hassle.
What is Digital Shagun?
Shagun is more than just money; it's a blessing, a token of love, and a wish for prosperity. In a world where cash is becoming obsolete, the essence of giving Shagun often gets lost in bank transfers with sterile descriptions.
Digital Shagun by Nyota revitalizes this tradition.
We allow you to send money wrapped in beautiful, digital envelopes, accompanied by personalized video messages or heartfelt notes. It preserves the ceremony of gifting while embracing the convenience of digital payments.
Ready to digitize your traditions?
Download Nyota today and experience the seamless blend of culture and technology.
