Is Digital Shagun Rude?

A common question we hear: “Does sending money via UPI feel impersonal?” The answer is: It depends on how you do it.

The Dos

• Add a Personal Note: Never send a blank payment. Always attach a heartfelt message.
• Use Specific Amounts: Stick to auspicious numbers like ₹501, ₹1101, etc.
• Follow Up: A quick text or call after the transfer adds warmth.

The Don’ts

• Don’t Do It During the Ritual: If you are on stage meeting the couple, a physical token (even an empty decorative envelope) is better for photos. Do the transfer before or after.
• Don’t Forget to Track: Just because it’s digital doesn’t mean you shouldn’t record it in your Nyota app.

Conclusion

Convenience shouldn’t kill culture. With a little mindfulness, digital gifting can be just as respectful and loving as the traditional way.